Azadeh Hawkins oversees brand marketing of the new luxury brand, Pendry Hotels by Montage International. Ms. Hawkins has played an integral role in the conceptualization, design, development and overall marketing strategy for the Pendry brand.
Prior to joining Pendry, Ms. Hawkins spent 12 years with Viceroy Hotel Group, working in various roles including General Manager of three properties and most recently as Vice President of Brand Communication and Marketing. She managed all aspects of branding, marketing and public relations for the company’s portfolio domestically and internationally. Following her time with Viceroy Hotel Group, she took on the role as Chief Marketing Officer for Pink Taco to oversee brand development and marketing strategy.
Ms. Hawkins received a Bachelor of Arts in Journalism from San Francisco State University and resides in Los Angeles.