A serial entrepreneur, Eric Hutchinson is co-CEO of Resident, a rapidly expanding house of brands in the home goods category and one of the fastest growing online companies in North America. Now on his third enterprise venture, Eric has applied his acuity to launch a series of successful mattress brands, including Nectar and DreamCloud, leading Resident to nearly $250 million in gross sales in 2018 and paving the way for expansion into other home categories like furniture and accessories.
Alongside co-CEO Ran Reske, Eric oversees all aspects of the business with a keen focus on product development and innovation, as well as advancing the ecommerce technology platform. As a data-centric leader, he’s relentless in driving consumer acquisition by increasing productivity through performance-based marketing efforts. As Resident expands to own and operate additional brands, Eric is focused on designing products that are competitively superior – with better overall value and quality.
Eric’s no holds barred approach to business is how he’s attacked every role in his career. Prior to starting Resident, Eric co-founded the highly successful home hair care brand Madison Reed. His leadership propelled the company to become the top-selling online women’s hair color brand in under three years. Prior to that, Eric co-founded Home Value Protection, a revolutionary insurance product that protects the value of people’s homes against declines in the housing market. He also worked in strategic roles at companies such as Washington Mutual Card Services and Providian Financial. Outside of work, when he is not chasing his entrepreneurial ventures, Eric can be found mentoring and advising early stage startups.
A Tennessee native, Eric currently lives in San Francisco and holds an MBA from Australia Graduate School of Management and a BS from the University of Colorado.