David Greensfelder

Managing Principal

As a developer, consultant, and an experienced corporate real estate executive, David has driven more than 325 projects spanning 6.3 million square feet with an aggregate acquisition and construction value exceeding $700 million. Since 2008, David built a $100 million development pipeline, helped a client acquire a publicly-traded competitor, and developed plans to reposition over 1 million square feet of retail and mixed-use projects valued at over $115 million.

Prior to forming his own firm, David was Director/VP and Principal of LandMark/NewMark’s Northern California office, managed relationships with Fortune 25 companies such as CVS, led acquisition and development programs for programmatic JV’s with publically-traded REITs such as Weingarten Realty Investors, and successfully oversaw real estate strategy and implementation for national promotional, and daily needs retailers such as CVS, Longs Drugs, Super Crown Books, and specialty retailers such as Eatzi’s (Brinker International), Chuck Jones Showroom, and High Tech Burrito.

David graduated from Pitzer College (Claremont Colleges) with a degree in Business Economics. David lectures at UC Berkeley’s Haas Graduate School of Business, USC’s Lusk Center for Real Estate Development, and ICSC’s University of Shopping Centers. He serves on Berkeley-based Satellite Affordable Housing Associates’ Board of Directors as Chair of the Housing Development Committee, is a founding member of the Oakland Retail Advisory Group, volunteers in ULI’s Urban Plan program where he works with high school students in their senior year economics and civics curriculum, served as an ICSC officer for over a decade and is now a member of ICSC’s Alliance Program national steering committee.

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