Veronique Powell is the Vice President of Operations and Strategy at ThirdLove. She joined the company back in 2015, when there were just nine people on the team and has helped it scale to roughly 350 people today. A self-described power shopper, Veronique discovered the brand while looking for a new bra herself. She was immediately inspired by the mission of helping women find bras that are comfortable and actually fit. She is passionate about inclusivity, and oversaw the launch of dozens of new sizes, making ThirdLove one of the most inclusive underwear brands in America. Veronique was also instrumental in the creation of a ground-breaking bra shopping experience at ThirdLove’s first ever concept store in New York. Before coming to ThirdLove, Veronique served as the Director of Gap Kids and Baby Gap Divisions for Europe. In her 8 years at Gap Inc, she held multiple roles in inventory management, merchandising and operations across the portfolio of brands. Veronique graduated from UC Berkeley and lives in San Francisco with her husband.